Category Archives: Augmented Reality

Apple CEO on AR Headset: ‘We don’t want to be first, we want to be the best’

Apple CEO Tim Cook thinks augmented reality is going to be something big, a fairly simple claim to make thanks to the company’s recent inclusion of its AR tech into every Apple device capable of updating to iOS 11. But when we talk about AR, the natural terminus isn’t the smartphone’s screen, but rather a perfectly […]

Fujitsu is Making a Windows VR Headset

It looks like Fujitsu is adding its name to the list of OEMs producing Windows “Mixed Reality” VR headsets, which currently include the likes of Acer, Asus, Dell, HP, Lenovo, and Samsung. Fujitsu’s unnamed headset follows the same reference design as the others in the Windows headset ecosystem, which provide inside-out positional tracking and wireless, […]

Mark Zuckerberg on augmented reality

It’s no secret Mark Zuckerberg is pinning Facebook’s prospects on augmented reality — technology that overlays digital imagery onto the real world, like Snapchat’s signature camera filters. At this year’s F8 conference, taking place this week, Zuckerberg doubled down on the company’s ambitious 10-year master plan, which was first revealed in 2016. According to this […]